Sarasota County Government 6700 Clark Road, Sarasota, FL, USA
Communications and Marketing Coordinator
In this role, you will be responsible for...
Communication Efforts:
Develop and deliver educational, outreach, and promotional content to support departmental programs and initiatives
Serve as a communications consultant by strategizing, designing, and implementing communication plans, materials, and campaigns
Manage the creation, review, distribution, and maintenance of print and digital communications, including media releases, social media, websites, newsletters, reports, and multimedia content
Oversee website content, including development of new pages, content management system administration, and ADA accessibility compliance
Act as the primary point of contact for media relations, coordinating responses, drafting media releases, and supporting media outreach efforts
Edit and review written materials, providing guidance to staff on clear and effective communication, including technical and scientific content
Collaborate with staff and stakeholders to identify and promote key messages, stories, and program impacts across multiple communication channels
Data and Reporting:
Track measures related to web and social views and engagement, educational materials created, and more
Support regular reporting processes including compiling, editing, writing, and designing accomplishments and metrics reports, fact sheets, and annual reports for leadership and community
Maintain files, photos, videos, and documents in systematic way to support reporting, file access, and retention
Use appropriate technologies, including programming and data management tools, to support reporting and data analysis
Project Management and Collaboration:
Oversee and guide the Communications Associate I position; partners in collaborative projects and facilitates division of tasks between the two roles
Manage feedback from staff and multiple stakeholders in developing materials and implementing communications strategies
Lead project meetings and staff engagement to ensure successful completion of projects
Maintain, track, and report on project status and progress and collaboration steps.
Serve as liaison to County and UF Communications teams on projects to ensure brand standards are maintained and opportunities for cross-promotion are maximized.
Work Hours: Monday-Friday, 8:00 a.m. to 5:00 p.m.
As a reminder, all county employees are considered essential and must be prepared to protect and support the community and its citizens. Each employee, without exception, will have a duty assignment and be required to work during a disaster or declared emergency.