Marketing Communications Copywriter

Job Description:

Marketing Communications Copywriter

Description

CSUN’s Tseng College provides advanced professional education to undergraduate, graduate, international and midcareer students. With more than $34 million in revenue, the College is a leading provider of professional degrees, certificates and custom-designed programs. Known for its premier support services, the College employs an administrative staff of more than 65 full-time employees and over 25 part-time student administrative support assistants.

The College is nationally recognized for providing programs with formats, delivery modes and locations that address the needs and constraints facing working professionals and their organizations. It works closely with businesses, communities, agencies and international partners to design and deliver programs that meet unique organizational needs and goals. To learn more about Tseng College go to https://go.csun.edu/aboutCSUN .

CSUN strives to be a destination workplace, where everyone understands that they belong to a community that is vital in advancing student success and providing exemplary service to all stakeholders. We foster an environment of success, both for our students and our employees. We have a relentless passion for celebrating diversity, equity, and inclusion as well as being an employer of choice. You will also have the opportunity to realize your own personal goals and be recognized for the work you do, and enjoy the unique value the CSUN community can offer. If this sounds like you, you’ve come to the right place. Learn more: https://www.csun.edu/about-csun .

Major Duties

Under the general supervision of the Director of Marketing and Communication (DM&C) and/or anyone assigned by the DM&C, the Marketing Communication Copywriter (MW) works closely with those in the senior leadership of the California State University Northridge’s (CSUN’s) Tseng College: Graduate, International, and Midcareer Education (College) to craft a distinctive, compelling and engaging case for each new and/or redesigned program offered by the College. The incumbent’s goal is to accurately capture the features of each program, its value to those who enroll, its thoughtful design and academic content, the expertise of the faculty who designed and are teaching in the program, and the approaches to the support of those enrolled with a focus on student success.

• Development of a Compelling Comprehensive and Foundational Core Case for Each Program Offered by the College.
• Collaborate with the marketing and web development and program development (the Dean, Associate Dean, and Assistant Dean for Program Development) teams to create engaging and informative copy for Tseng College's website, including program pages, landing pages, and other relevant sections, ensuring consistency with branding and messaging guidelines.
• Contribute to the development of content strategies and editorial calendars in collaboration with the marketing team, aligning content creation efforts with overarching marketing goals. Generate high-quality, persuasive copy for various marketing materials, including websites, emails, brochures, social media, advertisements, and other promotional materials.
• Performs other duties as assigned.

*NOTE: To view the full position description including all of the required qualifications copy and paste this link into your browser: https://mycsun.box.com/s/1y1ixsfb5p5rwr2o2r31x1k7ibn4oi79

Qualifications

• Equivalent to graduation from a four-year college in English, Marketing, Advertising, Communications or a job related field. Equivalent to three (3) years of professional or technical experience in public affairs, media relations, marketing and/or market research; four years preferred.

Knowledge, Skills, & Abilities

• Thorough knowledge of and ability to use effective media outlets including planning media coverage and media publicity campaigns for the university and events; web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media and research techniques and methods. Knowledge of interview techniques and the ability to define and deliver media messages.
• Ability and specialized skills to: apply market research to identify communication needs and target audiences; build and manage more sophisticated media contacts; keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply appropriate statistical techniques and methods to research; provide lead work direction. Strong story development and journalistic writing skills, as well as advanced editorial skills.
• Possession of Internet research skills; excellent English oral and written communications skills; sound judgment skills; computer skills; interpersonal skills; and cross-functional team leading skills.

Pay, Benefits, & Work Schedule

• The university offers an excellent benefits package, including but not limited to: medical, dental, vision, retirement & savings, tuition waiver and more.
• Classification: Public Affairs/Communications Specialist /0800 / 2
• The anticipated HIRING RANGE: $3949 - $6300 per month, dependent upon qualifications and experience. The salary range for this classification is: $3949 - $7143 per month.
• HOURS: Full Time; 40 hours per week; Monday through Friday.
• This is a Regular position with a one-year probationary period.
• The position is currently hybrid (3 days in office, 2 days remote); however, this is subject to change based on student and/or operational needs.

General Information

• Applications received through August 8, 2024 will be considered in the initial review and the review of applications will continue until the position is filled.
• This position is sensitive as designated by the CSU.
• A background check (including a criminal records check) must be completed satisfactorily. Failure to satisfactorily complete the background check may affect the application status of applicants or the continued employment of current CSU employees who apply for the position.
• The person holding this position may be considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements outlined in CSU Executive Order 1083 as a condition of employment.
• Per the California State University (CSU) Out-of-State Employment Policy, the CSU is a state entity whose business operations reside within the State of California and prohibits hiring employees to perform CSU-related work outside of California.
• Candidates should apply by completing the CSUN online application. To submit an application and for more detailed information on the application and hiring process, please visit this link: www.csun.edu/careers
• The CSU recommends that faculty, staff, and students who are accessing campus facilities at any university location be immunized against SARS-CoV-2, the virus that causes COVID-19, and that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus.

Equal Employment Opportunity

CSUN is an Equal Opportunity Employer and prohibits discrimination based on race or ethnicity, religion or religious creed, nationality, age, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, marital status, veteran or military status, and disability. Reasonable accommodations will be provided for applicants with disabilities who self-disclose by contacting Recruitment Services at 818-677-2101.

Advertised: Jul 26 2024 Pacific Daylight Time
Applications close:

Closing Date/Time: