Director of Communications for Enrollment Management

Job Description:

Director of Communications for Enrollment Management

Description

Classification: Administrator I
Hours: Full-time / 40 hours per week
FLSA: Exempt

Anticipated Hiring Salary Range: $7.188 per month
CSU Salary Schedule
*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.

Priority Screening Date: August 16, 2024
Recruitment Status: Open Until Filled **CSUMB Internal Recruitment**

ABOUT CSUMB

California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement , CSUMB is part of the nation’s largest four-year public university system, California State University , which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030.

The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University. As one of the 23 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.

PURPOSE:

Under the general direction of the Vice President for Enrollment Management and Student Affairs, the Director is responsible for leading efforts to advance the enrollment reputation of the University through direction of Divisional staff, enrollment marketing vendors, and admissions professionals for the effective student recruitment and retention use of visuals, multi-media, social media, and communications strategies that influence prospective high school students, community college transfers, families, guidance counselors, high school and community college teachers and high level strategic communications on behalf of and from the Vice President for Enrollment Management and Student Affairs. The Director plays an important senior role in the development of high quality and data-driven brand presentations, case statements, enrollment marketing and communications activities in the print and digital space including creation and implementation of integrated enrollment marketing and communications strategies, admissions campaigns, recruitment programs, Divisional plans, and content strategy, development and implementation. The incumbent manages a team of creative positions including print design, digital design, photography and video, content creators and writers for web and social media to create and publish enrollment related content, and email and SMS communications specialists to increase enrollment goals that include inquiries, prospects, applications and yield. The Director broadly oversees/manages professional staff, contractors and enrollment marketing vendors and processes for enrollment messaging, recruitment design, market specific photography and videography to coordinates enrollment efforts that build the University’s enrollment brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following :

• Oversees strategy, operations, planning, evaluation of staff and assigned areas (units) within the Division of Enrollment Management and Student Affairs on behalf of the vice president that includes contracted enrollment communication specialists, analysts, graphic designers, media production specialists, student workers and other assigned staff from the Division.
• Manages the design, launch and strategy of plans, reports, and campaigns and evaluates social media enrollment strategies and implementation. Exercises broad oversight for the direction, development, planning and execution of enrollment and some student affairs communication, public affairs and media projects. Manages staff for production using workflow processing tools and project management strategies. Ensures all stakeholders meet established and agreed upon deadlines. Oversees project schedules, monitors budgets (e.g. assure Divisional Assistant Vice Presidents and Directors, as well as staff and student workers stay within costs and meet deadlines for enrollment communications and campaigns. Revises schedules as needed. Conducts regular status meetings with the Vice President and works with job owners to gather and approve content. Manages archives of finished projects in accordance with records retention schedules and customary practices. Creates and maintains related reports and gives presentations to Divisional leadership stakeholders. Coordinates with contractors and enrollment vendors for the completion of projects as needed. Plans and manages recruitment marketing campaigns, including copy, design, lists, production, and evaluation. Oversees all digital and print communication content from project scoping to final delivery.
• Manage enrollment strategy, production, and delivery in all digital marketing channels (e.g. websites, blogs, e-newsletters, emails, and social media) to ensure increased effectiveness of the enrollment funnel for university goals. Manages assigned staff and collaborates with other Divisional leadership and staff to build out enrollment digital marketing content. Partner with UComm as needed and appropriate to assure they are consistent with the vision and goals of the Vice President for Enrollment Management and Student Affairs.
• Establish and measure enrollment ROI and KPIs. Leverage analytics tools to evaluate effectiveness of digital marketing campaigns across all channels that are specifically targeted for enrollment management in collaboration with and with guidance to UComm. Develops, manages, improves and measures online content; develop and manage SEO and Google Analytics and utilize and manage through contracted vendors to maximize enrollment goals. Execute and improve current SEO tactics, including keyword research, on-page optimization, and link building.
• Grow and enhance CSUMB enrollment brand; Build rapport with internal partners to assure they understand enrollment marketing and communication needs/challenges; Gain deep knowledge about the business processes and goals of Divisional departments; and ensure effective integrated marketing and communications strategies and execution for enrollment management leveraging the 23 units in the Division
• Employs analytical techniques based on data and user experience research and best practices to guide content decisions and improve enrollment market segments of CSUMBs web presence, digital communication channels, and recruitment marketing programs.
• Research and implement (as appropriate) how additional use of predictive analytics, automation, and artificial intelligence can keep marketing strategies efficient and cutting edge.
• Utilize the latest marketing trends, technologies and marketing platforms to support go-to-market efforts; Stay up-to-date with digital technology developments and best practices in higher education sector and in other industries.

Other Functions :
Perform other job-related duties and special projects as assigned. May be required to work evenings or weekends to meet special campus needs as necessary potentially with short notice to manage urgent operations and crisis communications needs or during a campus emergency Participates in university task forces and special projects as required.
KNOWLEDGE, SKILLS AND ABILITIES :

• Ability to manage work flow and priorities for a vice president, assistant vice presidents and 22 divisional directors related to enrollment marketing and recruitment communication
• Demonstrated experience in designing and implementing successful enrollment marketing campaigns, Strong understanding of how all current digital marketing channels function
• Experience in enrollment marketing in public higher education at the university level
• In depth knowledge of different digital marketing channels, Proven experience delivering creative and successful marketing campaigns to targeted audiences for educational audiences
• Strong knowledge and experience with online marketing tools and best practices
• Functional knowledge of web and print design procedures
• Sense of ownership and pride in work performance and its impact on university's success
• Critical thinker and problem-solving skills
• Excellent analytical and project management skills
• Ability to tell a story with data, and articulate what's working and what's not, and set a vision for how we'll further evolve our campaign approach
• Ability to rapidly research solutions to operational problems which have never been encountered before
• Strong problem solving and analytical skills, adept at quickly dissecting an issue into its component parts and identifying the root cause or opportunity.
• Experience with marketing automation software tools
• Excellent prioritization skills - ability to multi-task and work well under pressure.
• Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.
• High energy, self-starter with bias for action and sense of urgency to deliver results.
• Ability to work cooperatively with diverse segments of the university; Ability to have successful interactions with students, faculty, and staff.
• Demonstrated experience developing and executing branding, messaging, advertising, marketing, and design strategy.
• Expertise with a wide range of communications practices and tactics including writing, editing, integrated digital communications, social media, and public relations.
• Exceptional oral and written communication skills; demonstrated proficiency in communicating effectively, clearly, and concisely.
• In-depth knowledge of campus operations across various divisions such as academic affairs, finance and administration, and student services. Must have a comprehensive understanding of academic programs and services of CSUMB.
• Skilled in managing staff and budgets.
• Knowledgeable in applying University, CSU, state and federal guidelines and policies.

MINIMUM QUALIFICATIONS :

Bachelor’s Degree in Communications, Marketing, Journalism, or similar field. Minimum of five years progressively responsible work in both the high school and university marketing, advertising, brand management, publication production.

Must handle multiple assignments simultaneously, accurately, and consistently by deadline. Must work independently as well as a team member. Demonstrates effective management skills and be extremely flexible. Exemplary commitment to customer service and the ability to work under pressure and extra hours as needed. Must have the ability to apply sound aesthetic judgment and project management skills. Must have the ability to successfully complete the Defensive Driver Training Program; must have the ability to provide proof of eligibility to lawfully operate a motor vehicle in the state of California.

SPECIALIZED SKILLS :

Experience as a communications and marketing professional in a high school and public university. Ability to create and manage enrollment marketing campaigns and measure their success to create continuous improvement feedback loops. Experience analyzing analytics and making both quantitative and qualitative assessments. Experience in managing the creative process with a Vice President and a team with various creative skills sets including photo, video, web, email, and design.

Strong proofreading skills with a thorough knowledge of leading style guide manuals. Outstanding time management skills; ability to coordinate logistics and execute all project details with an awareness of deadlines and attention to detail. Skills and flexibility to work cooperatively as a team member in a busy office.

Proven ability to learn new systems in a fast-paced environment. Ability to work under the pressure of tight deadlines. Advanced proficiency with cloud computing, productivity, and collaboration tools (e.g. Google Apps).

PREFERRED QUALIFICATIONS/DESIRABLE EXPERIENCE :

Master’s degree in communications or similar field. Working knowledge of project management software (e.g. Asana). Use of content management systems and email marketing systems (e.g. Salesforce Marketing Cloud).

Technical fluency with Microsoft Office Professional Suite; Google G-Suite; Oracle-PeopleSoft/ Common Management System or equivalent information systems; drives; and internet browsers.

SPECIAL CONDITIONS OF EMPLOYMENT AND POSITION DESIGNATIONS :

• All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
• The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment.
• This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
• This position has been designated as a sensitive position with:
  • access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards
  • control over campus business processes, either through functional roles or system security access
• This position is required to comply with confidentiality requirements outlined in the Department of Education’s Family Educational Rights and Privacy and California’s Educational Code Chapter 13 regarding sensitive student issues.
• This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
• Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.
• May require evenings and/or weekend work

PHYSICAL ENVIRONMENT:

Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.

The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.

BENEFITS/PERKS:

This is a management-level position with an attractive benefits package, which includes: a vacation accrual rate of 16 hours per month; an excellent choice of medical, dental, and vision insurance; long-term disability coverage; life insurance; educational incentives; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For further information, please visit Employee Benefits Summary . As a perk, the University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability; visit Schoonover Employee Housing for more information.

APPLICATION PROCEDURE:

For full consideration, applicants must complete the required online application prior to the priority screen date found at Careers at CSUMB . Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.

CSUMB is not a sponsoring agency for staff or management positions.

Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing humanresources@csumb.edu . All employees must be eligible for employment in the U.S.

GENERAL INFORMATION:

CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at https://csumb.edu/clery/asr-and-fsr-notices-availability/ .

CSUMB is a smoke and tobacco-free campus.

EQUAL OPPORTUNITY EMPLOYER:

CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.

Advertised: Jul 26 2024 Pacific Daylight Time
Applications close:

Closing Date/Time: