Public Information Representative I/II (Digital Marketer) - San Jose Public Library

Job Description:

Public Information Representative I/II (Digital Marketer) - San Jose Public Library

Description

Our diverse and inclusive workforce of more than 7,000 employees play a key role in the success of San José, the heart of the Silicon Valley. All City of San José employees work together as one team to make San José a vibrant, innovative, and desirable place to live and work. Visit here to learn more about our One Team Leadership Values and Expectations, including quality and excellent customer service and here to learn more about San José.

About the Department

The award-winning San José Public Library (SJPL) consists of more than 600 employees, a 23% bilingual workforce, and has 24 branch libraries across San José, in addition to the Dr. Martin Luther King, Jr. Library, which is the city’s main library jointly operated through a unique partnership with San José State University. SJPL serves a diverse community of roughly one-million residents and currently has nearly 700,000 library members. It annually attracts over 6 million visitors (pre-pandemic) and circulates more than 8 million items per year.

Over the past few years, SJPL has cultivated a 21st century library experience dedicated to public service and committed to equity, diversity, and inclusion at the core. In addition to providing library services to the community, SJPL proudly leads two citywide initiatives - the Education and Digital Literacy Strategy and the SJ Access digital equity initiative, which has become the number one provider of free public access to Wi-Fi connectivity, tech device lending, and multi-lingual digital literacy programs and support. SJPL is led by Jill Bourne, City Librarian, who was nationally recognized in 2017 as Library Journal’s “Librarian of the Year.”

SJPL enriches lives by fostering lifelong learning and ensuring that every member of the community has access to a vast array of ideas and information. The library department is a place where people do great work and make a difference in our community. To see examples of SJPL’s work and learn more about its impact, visit www.sjpl.org. Join us to make a difference!

Position Duties

San José Public Library is looking for an experienced Digital Content Marketer (Public Information Representative I/II) to join the Marketing and Communications Unit. This position will be part of the Library’s Public Engagement Division and report directly to the Marketing and Communications Manager. The Digital Content Marketer will be responsible for using a variety of digital tools and channels to generate leads, increase the number of social media followers and newsletter subscribers , handle paid media, and build brand awareness . The P ublic I nformation R epresentative I/II will oversee the team’s social media platforms, e lectronic n ewsletter, write blogs, develop visual storytelling content, work closely with the Library’s Web Team, and lead the development of strategic content marketing plans to support a variety of targeted campaigns , programs, collections, special events , and initiatives.

As a Digital Content Marketer, you will also integrate paid media to better reach library patrons and community members, plus work cross-functionally with other teams to lead the creative development and promotion of several programs and campaigns. Th is position will assist in establishing and maintaining effective working relationships with key stakeholders, partners, influencers, and internal staff.

The ideal candidate will have excellent writing skills; experience in content creation, working with social media management tools, analyzing metrics and user behavior , project planning, and using tools such as Adobe InDesign and Canva for graphic design .

Additional responsibilities and skills include but are not limited to:

• Understand how to properly use and manage Meta Business (Facebook and Instagram), X, LinkedIn, Nextdoor , and YouTube
  

• Possess great English writing skills, review and edit a variety of written communication
  

• Experience with email marketing and segmentation
  

• Experience with influencer marketing
  

• Creating dynamic content
  

• Experience with p hotography and photoshop
  

• Experience with videography , including producing and editing, storyboarding, audio and l ighting
  

• Analyze social media analytics
  

• Develop and execute digital strategies to improve performance across all digital channels
  

• Knowledge of marketing, branding, and project management
  

• Experience in utilizing Excel for data/metric collection
  

To succeed in this role, you must be innovative, have good judgement, stay up to date with the latest digital marketing trends, take pride in SJPL’s brand, and maintain a professional and positive can-do attitude even when working under tight deadlines .

The Digital Content Marketer will help change lives by boosting awareness of the valuable and essential services and programs the library provides for free to everyone. The candidate must be passionate about libraries and community, a team player with a creative mindset, organized, collaborative, energetic, and open to feedback . Bilingual skills are preferred .

Classification Salary Ranges:

Public Information Representative I
$84,193.20 - $102,451.44 annually for full-time positions.

Public Information Representative II
$92,929.20 - $112,934.64 annually for full-time positions.

This salary amount includes an approximate five percent (5%) ongoing non-pensionable compensation. Actual salary shall be determined by the final candidates’ qualifications and experience.

Minimum Qualifications

(These qualifications are typically required. An equivalent combination of education and experience sufficient to satisfactorily perform the duties of the job may be substituted.)

Public Information Representative I

Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field. No minimum experience required.

Acceptable Substitutions: Additional years of professional experience in public relations, public information, or other related experience may be substituted for education on a year-for-year basis up to two years.

Public Information Representative II

Education and Experience: Bachelor’s degree from an accredited college or university in journalism, communications, advertising, marketing, public relations, public administration, or closely related field and two years of progressively responsible professional public information, marketing, or public relations experience. No substitution for education.

Licensing Requirements

• Valid California Driver’s License may be required.
  

Other Qualifications

Competencies

The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include:

• Job Expertise - Demonstrates knowledge of, experience with, or ability to learn applicable professional/technical principles and practices, Citywide and departmental procedures and policies, and federal and state rules and regulations .
  

• Multi-Tasking - Demonstrates successful performance under a complex workload, and able to manage multiple projects and responsibilities simultaneously; uses work plans, timelines, milestones, similar tools for carrying out strategies and performing recurring tasks; has experience in handling a wide variety of assignments.
  

• Communication Skills - Demonstrates excellent writing skills communicates and listens effectively and responds in a timely , effective, positive and respectful manner; delivers written reports and correspondence that are professionally clear, accurate , complete, current, and well-organized.
  

• Customer Service - demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently in a timely , accurate , respectful and friendly manner.
  

• Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes , performance expectations, organizational culture, or work environment.
  

• Project Management - ensures support for projects and implements agency goals and strategic objectives .
  

• Problem Solving - approaches a situation or problem by defining the problem or issue; determines the significance of problem(s); collects information; uses logic and intuition to arrive at decisions or solutions to problems that achieve the desired outcome.
  

• Initiative - Exhibits resourceful behaviors toward meeting job objectives ; anticipates problems, is proactive, and avoids difficulties by planning ahead ; displays willingness to assume extra responsibility and challenges; pursues continuing education opportunities that promotes job performance.
  

Selection Process
You will be prompted to answer the following job-specific questions during the online application process:

• How many years of experience do you have in digital content marketing or public information? Describe your experience in each area . What type of experience do you have with gathering visuals for digital marketing campaigns, including but not limited to producing and editing long-form and short-form promotional videos? What editing tools do you use and what do you do to make sure you capture the attention of your target audience?
  

• Please share your experience in creating a successful strategic digital marketing plan that helped you reach a wider audience and create awareness of a product or service you were promoting. How did your plan influence followers and how did you engage with them?
  

• Please describe your experience in account management of multiple digital channels, including social media and email marketing. What is your process in monitoring, measuring analytics, and reporting on social media performance and return of investment (ROI)?
  

In addition to the responses to the job-specific questions, all candidates must submit a portfolio of your original work . The portfolio should include writing samples, a variety of content you have created , including but not limited to social media posts and ads, newsletters, and web . Please upload your portfolio in the “Attachments” section of your application.

You must answer all job-specific questions and upload a portfolio to be considered for this vacancy.

Only those candidates whose backgrounds best match the position will move to the interview phase of the selection process. If selected for an interview, applicants may be asked to present their digital portfolio with their content work.

The application deadline is 11:59 PM on Thursday, September 26, 2024 . Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DONOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application.

For any questions about the position please contact Daniel Aholt at Daniel.Aholt@SJLibrary.org .

Additional Information:

Employment Eligibility: Federal law requires all employees to provide verification of their eligibility to work in this country. Please be informed that the City of San Jose will NOT sponsor, represent or sign any documents related to visa applications/transfers for H1-B or any other type of visa which requires an employer application.

Please note that applications are currently not accepted through CalOpps or any other third party job board application system.

This recruitment may be used to fill multiple positions in this, or other divisions or departments. If you are interested in employment in this classification, you should apply to ensure you are considered for additional opportunities that may utilize the applicants from this recruitment.

Please allow adequate time to complete the application and submit before the deadline or the system may not save your application. If your online application was successfully submitted, you will receive an automatic confirmation email to the email address you provided. IF YOU DO NOT RECEIVE THE CONFIRMATION, please email CityCareers@sanjoseca.gov and we will research the status of your application.

The City of San Jose offers a wide range of core health benefits including Medical, Dental, Vision, Employee Assistance Program, Life Insurance, Disability, and Savings Plans. Please visit the City's benefits pagefor detailed information on coverage, cost, and dependent coverage.

For information on the City’s Retirement Plan(pension for full-time employees), please visit the Office of Retirement Services website. You will be able to view information based on different Sworn/Federated job classification.

In additional to the benefits above, there is an additional perks siteto explore further benefits of working for the City of San Jose like paid leave, educational reimbursements, and holiday pay are specific to the job classification and union membership.

Closing Date/Time: 9/26/2024 11:59 PM Pacific

Salary:

$84,193.20 - $112,934.64 Annually