Marketing Manager

Job Description:

Marketing Manager

Description

Job Title
Marketing Manager

Agency
Texas A&M Engineering Extension Service

Department
Business and Cyber Solutions

Proposed Minimum Salary
Commensurate

Job Location

Job Type
Staff

Job Description

The Marketing Manager develops, coordinates, supports, and manages marketing efforts to increase current and potential awareness of division training programs and capabilities. Responsible for managing communication efforts with division programmatic personnel to determine primary course advertising desires, upcoming special projects, and assisting with the analysis of new program area training initiatives. Coordinates, plans, and executes division conference and special events and maintain marketing conference and event assets. Develops quarterly advertising campaigns for shared use across all division social media platforms, subscriber newsletters, and publications. Develops related graphics and advertising campaigns for distribution across all platforms. Develops marketing content to support and enhance the organization’s brand and operations. Collaborates with division programmatic personnel to determine prominent industry publications, the potential for article submissions, existing industry target markets to be tagged during social media distributions, and notable identifiers within those industries needed to build new customers. Works with program areas to provide new and existing customers with relevant topics of interest designed to share stories and establish two-way communication leading to increased customer connections. Manages and supports the collection, organization, and maintenance of photo images used for division marketing and communication purposes and the organization of division media used for conferences and other special projects. Manages and supports division website content updates and revisions. Attends meetings and travel as needed.

The position reports to the Division Director for Business and Cyber Solutions.

Required Qualifications:

• Bachelor’s degree from an accredited college or university, or equivalent combination of education and experience.
  
• Five years of business development and/or sales experience to include a practical knowledge and application of social media platforms, and website content management. (equivalency: will consider an Associate’s degree with seven years of business development and/or sales experience or a High School Diploma or GED with nine years of business development and/or sales experience)
  

Required Licenses/Certifications:

• Must have a valid motor vehicle operator’s license or ability to obtain within 30 days of employment.
  

Preferred Qualifications:

• Bachelor’s degree from an accredited college or university.
  
• Seven years of business development and/or sales experience to include a practical knowledge and application of social media platforms.
  

Physical Requirements:

• Ability to communicate orally and in writing.
  
• Ability to lift, carry, and load or unload light, moderate, and heavy objects with or without accommodation.
  
• Physical conditioning consistent with setting conference booths.
  
• Ability to travel independently to other and/or remote locations by driving and/or flying.
  

Knowledge, Skills, and Abilities:

• Ability to effectively communicate both orally and in writing.
  
• Ability to positively and professionally interact with clients and staff.
  
• Strong interpersonal and organizational skills.
  
• Ability to multitask and work cooperatively with others.
  
• Ability to present information clearly and concisely.
  
• Working knowledge of office software.
  
• Ability to plan and prepare marketing projects.
  
• Ability to conceptually understand marketing needs and translate them into multimedia designs.
  
• Proficient with a variety of visual and audio design and editing tools.
  
• Ability to produce content on a quick turnaround for real time distribution.
  
• Ability to stay current with emerging cultural, style and design trends.
  
• Ability to work in a fast-paced, ever-changing environment, with short turnarounds.
  
• Ability to be flexible and to manage multiple projects in an organized, timely manner.
  
• Excellent writing, grammar, proofreading and content editing skills.
  

Equipment:

• Standard office equipment: computer, keyboard, multifunctional printer, telephone.
  

Notifications:

• This position is security sensitive.
  
• This position may require work beyond normal office hours and/or work on weekends.
  
• This position requires compliance with state and federal laws/codes and Texas A&M University System/TEEX regulations and procedures.
  
• All tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and Agency safety requirements.
  
• As part of TEEX’s mission of providing training, developing practical solutions, and saving lives; this position could be required, if called upon, to deploy within the State of Texas as directed by this position’s Division Director/HQ Department Head.
  
• Ability to travel independently to other and/or remote locations by driving a personal or TEEX vehicle and/or flying on commercial airlines.
  

Essential Duties, Tasks, and Percentages:

Programmatic Advertising & Business Development - 60%

• Determines primary programmatic advertising desires and assists in developing new business.
  
• Conducts meetings with division program area personnel to determine prioritized marketing and communications desires surrounding courses, upcoming projects, specialized certificates, new training initiatives or markets, and industry publications.
  
• Documents quarterly list of program area priorities for review and approval.
  
• Utilizes approved list of program area priorities to develop and initiate communication strategies, campaigns and assist programs in building client relationships.
  
• Manages and develops the activities of assigned marketing team during the development of graphics and advertising campaigns for monthly distribution.
  
• Manages, supports, and contributes to division social media platforms required to help determine customer interest.
  
• Contacts publication outlets specific to program area industries served and help program area contacts determine potential submissions for publication.
  
• Supports the analysis and targeting of potential customers and markets based upon quarterly review outcomes and/or new projects or initiatives.
  
• Ensures compliance with the Texas A&M University System and member requirements as they relate to marketing and promotion.
  
• Coordinates, plans, and executes annual division conferences and program events, including but not limited to Cyber Readiness Summit, class graduations, and division representation at the agency level.
  
• Completes all registration forms and order any necessary furnishings for conferences and special events.
  
• Responsible for conference and special events compliance between conference and TEEX.
  
• Organizes, leads, and facilitates program-related meetings.
  
• Monitors deliverables and timelines, notifies supervisor when issues arise, and takes corrective action as needed.
  
• Assists with preparation of annual and event specific budgets, formulation and implementation of policies and procedures.
  
• Maintains a tracking system for conferences and special events.
  
• Supports conferences and events to include shipping/packaging promotional materials and marketing equipment as needed.
  
• Ensures all materials and equipment are complete, correct and functional prior to pack out/shipping as well as when pack out/shipment returns.
  
• Creates plans for implementing and promoting conferences and special events.
  
• Travels to conferences and special events when needed.
  

Communications Media & Division Website Content - 15%

• Develops, maintains, manages, and supports the collection, organization, and maintenance of division photo images, organization of all communications media, and division website content.
  
• Develops, maintains, manages, and supports the overall maintenance of department OneDrive to include collection, organization and storage of graphic assets.
  
• Develops, maintains, manages, and supports the collection of photos needed to populate social media campaigns and use for related graphics as needed.
  
• Develops, maintains, manages, and supports the organization and of division communication media and website content updates and revisions.
  

Marketing Projects Support - 10%

• Supports and assists with other marketing projects as needed.
  
• Assists with writing, editing, designing, producing, and designing brochures, invitations, advertisements, flyers, newsletters, and reports as necessary.
  
• Assists in developing and implementing the overall departmental communications plan.
  
• Performs all assignments with positive team approach, and customer-friendly service to clients and coworkers.
  
• Assists team members and program areas as assigned.
  
• Serves on teams and committees within other divisions and/or Agency.
  
• Participates in professional development programs.
  

Administrative Requirements - 10%

• Manages conference and special events registrations.
  
• Submits time and leave requests in advance.
  
• Completes all assigned required training and travel in a timely manner.
  
• Attends meetings and travel as required.
  

Marketing Conference Assets - 5%

• Oversees and maintains all conference assets, including but not limited to booth displays, booth materials, marketing giveaways and swag, literature, etc.
  
• Orders items as necessary.
  

Additional Program/Division Responsibilities:

• Actively demonstrates the TEEX Values - Safety, Teamwork, Adaptability, Respect, and Stewardship.
  
• Emulates TEEX Leadership Behaviors.
  
• Attends Professional Development opportunities and seek personal growth.
  
• Demonstrates a positive attitude and work ethic.
  
• Exhibits punctuality by arriving to work and scheduled events on time.
  
• Completes agency required training within the requested due dates.
  
• Participates in professional development opportunities.
  
• Involvement with Agency Initiatives (CoP’s, committees, etc.).
  
• Maintains a safe working and teaching environment.
  
• Positively interacts with customers and others (students, staff, etc.).
  
• Maintains and safeguards assigned divisional equipment and property.
  
• Generates e-mails and reports as needed.
  
• Maintains a clean and neat appearance.
  
• Maintains orderly and clean workspace.
  
• Complies with TAMU/TEEX policies and procedures.
  
• Displays ownership through actively contributing to the direction and success of the Division and the Agency.
  
• Performs other duties as assigned.
  

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.