Digital Marketing Specialist*
City of Henderson Henderson, Nevada, United States
- Location: Henderson, Nevada, United States
- Categories: Community Relations or PR and Marketing
- Job Type: Full Time
- Posted: Dec 12, 2024
Job Description:
Digital Marketing Specialist*
Description
Position Overview*This recruitment is limited to the first 100 applications and will close to the public without notice while still accepting applications from internal employees.
The City of Henderson announces an examination to create an eligibility list and to fill one (1) vacancy for the classification of Digital Marketing Specialist in the Department of Communications. The eligibility list may be utilized to fill vacancies for this classification for up to one (1) year.
Under general supervision, prepares and executes effective digital marketing strategies for the City, including distinct and successful digital experiences for our customers; and performs related duties as assigned.
Our team plays an integral role in promoting the vision, programs, and services of our premier organization. If you are a well-rounded digital marketing professional with excellent communication, organization, and interpersonal skills, who thrives in a fast-paced and progressive work environment, you may be a good fit for our growing team.
A successful candidate will possess professional-level experience with the following:
- Planning and executing all web, SEO/SEM, database marketing, email, and display advertising campaigns.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Planning, executing, and measuring experiments and conversion tests.
- Collaborating with internal teams to create landing pages and optimize the user experience.
-Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
-Identifying trends and insights and optimizing spend and performance based on the insights.
Salary and Benefits
- Competitive Salary Range of $31.40 - $47.10 hourly ; salary placement for non-represented positions is based on a comprehensive compensation review and takes into consideration the candidate's qualifications as well as internal equity
- Base Wage increase upon successful completion of Initial Probationary or Qualifying Period**
- Annual Pay Adjustment Increase or Lump Sum Bonus**
- General Increase**
- **Contingent upon the City’s financial health and subject to availability of funds as determined by the City (subject to change)
- Work-Life Balance
- The standard schedule for this position is Monday - Thursday, 7:30am - 5:30pm (4 day work week)
- This position may be eligible for remote work up to two days per week; at least 50% of work time must be spent in-person onsite.
- Work schedules and remote work opportunities are subject to change.
- This option for remote work is only available for incumbents who have completed their probation or qualifying period.
- Leave and Holidays Policy
- Family and Medical Leave and Extended Leave Policy
- Medical, dental, vision, and life insurance
- Health and Dependent Care Flexible Spending Accounts (FSA)
- Long Term Disability (LTD)
- Employee Assistance Program (EAP) Policy
- Retirement Benefits
- Nevada PERS (Public Employees' Retirement System)
- Retirement Health Savings (RHS) Account
- Deferred Compensation - 457(b) and 401(a) Plans
Click here to familiarize yourself with the job and its physical requirements.
Click here to learn more about the Department of Communications.
Click here to see what it's like to live in/visit Henderson, Nevada.
Salary placement for non-represented positions is based on a comprehensive compensation review and takes into consideration the candidate's qualifications as well as internal equity.
Minimum Qualifications
- Bachelor’s Degree from an accredited college with major course work in marketing, business management, or closely related field
- Three (3) years of full-time experience in SEM, SEO, and targeted ad strategy; AND prior experience implementing A/B testing, audience segmentation strategies, and reporting campaign results
- Note: An equivalent combination of related training and experience may be considered
Required Documents/Assessment Information
DOCUMENTS REQUIRED AT THE TIME OF APPLICATION:
1) Completed Employment Application
ASSESSMENT DATES:
Oral Review Board Interview with Written Component (Weighted 100%) - Thursday, January 9, 2025
(Best-Qualified Candidates)
Selection Interview - Tuesday, January 14, 2025
(Top-Scoring Candidates)
All applicants will be notified by email or telephone of their application status and the assessment dates/times/locations after the closing date of this announcement.
IMPORTANT INFORMATION ON SCHEDULING ASSESSMENTS:
If you are invited to participate in the assessment process, you will be required to self-schedule through the City of Henderson online application system. Please check your email and/or text messages on a regular basis after submitting your application for complete instructions, which include where and when to report.
The assessment and selection process for this position will take place on the dates listed above. All candidates who wish to be considered for this position will need to be in Henderson, Nevada, and make themselves available to participate in the testing process at any time on any of the dates listed above.
Selection Process
The selection process will begin with an employment application package screening, with the best-qualified candidates being invited to participate further in the assessment process. This process may include any combination of written, performance, and oral assessments to evaluate job-related education, experience, knowledge, skills, and abilities. The City will provide reasonable accommodation to qualified individuals with disabilities. It is the responsibility of the candidate requiring accommodation to contact the Human Resources Department (preferably in writing) at the time of application.
Appointment may be subject to the successful and timely completion of a post offer pre-employment background investigation and medical/physical examination, including a drug/alcohol test. Please see the job description to view the physical requirements. The City reserves the right to modify selection devices and test instruments in accordance with accepted legal, ethical, and professional standards.
City of Henderson, Nevada
Non-Represented: FLSA Non-Exempt Employees
Benefits Summary
HEALTHCARE AND INSURANCE
- Health Insurance: Medical, Prescription, Dental, Vision
- Employer paid Long Term Disability - Up to 60% of Base Wage, if approved
- Employer paid Term Life Insurance / AD&D - $50,000 or1X annual salary, whichever is greater
- Employee Assistance Program - 6 Free Visits Per Issue Per Year for Employee and Family Members in the Household, and Access to Work/Life Wellness Resources
- Medicare - Employee and City each pay 1.45%
RETIREMENT
- Employer paid membership in the Nevada Public Employees Retirement System (PERS)
- No Social Security tax on employee's wages
- Retirement Health Savings (RHS) program
- Service based retiree health insurance premium subsidy after 15 years participating in this program
PAID TIME OFF (PTO)
- Employees may carry over up to 988 hours of PTO each year
- From date of hire, new employee are credited with a minimum of 18 days* of PTO.After their first anniversary, employees will begin accruing PTO monthly as follows:
- Second year through fifth calendar years of service - 17.42 hours per month
- Sixth year through twelfth calendar years of service - 20.59 hours per month
- Thirteenth calendar year of service and beyond - 23.75 hours per month
*Actual number of days and hours of PTO granted may vary by position
BEREAVEMENT LEAVE
- Four (4) workdays of leave, with pay, per occurrence
HOLIDAYS
- 13 paid holidays per year
- Two (2) floating holidays per year (one in first year if hired on or after July 1st)
- The ability to bank holidays, up to 152 hours, that fall on an employee’s regularly scheduled day off
WORK WEEK
- Four-day, 9.5-hour workday, 38-hour work week
- Four-day, 10-hour workday, 40-hour work week for Police PERS positions
VOLUNTARY BENEFITS
- IRC 457 Deferred Compensation Plan
- IRC 401aDeferred Compensation Plan - new/hireemployees only
- IRC125 Flexible Spending Arrangement (FSA) - Medical and Dependent Care
- Supplemental Insurance: Cancer/Catastrophic Illness, Accident, Short Term Disability, and Hospital Indemnity
- Auto and Home Insurance
- 529 College Savings Plan
- Supplemental Term Life Insurance
- Legal Insurance
- Pet Insurance
- Identity and Credit Protection
- PerkSpot Employee Discounts Program
- Long Term Care + Life Insurance
NOTE: Benefits subject to change based on future administrative policy changes, changes to any applicable legislation, changes to elements of the City’s voluntary benefits program, and at the discretion of the City Manager or City Council
Revised 03/24
Closing Date/Time: 12/31/2024 3:00 PM Pacific