Events Social Media Coordinator

Job Description:

Events Social Media Coordinator

Description

Position Scope

Our Vision: We aspire to be the community of limitless possibilities.

Our Mission is to provide exceptional services for a safe, thriving community, while honoring our history and innovating for the future.

Embrace the New - Do Right - Lend a Hand - Find a Way - Enjoy our Work - Celebrate Uniqueness

Our Benefits
The City of Buckeye provides an extensive benefits package designed to support the well-being of our employees. This includes health, dental, vision, life, pet insurance, as well as wellness incentives. Coverage begins the first day of the month following the start of your employment.

Vacation & Sick Leave

At the City of Buckeye, we understand the vital role that vacation time plays in supporting the mental, physical, and emotional well-being of our employees. Vacation and sick leave accruals begin on the first day of employment and may be used upon accrual. Additionally, employees receive credit towards vacation leave accruals for years of service with other public sector retirement systems nationwide (not including Federal service).

Holidays

The City of Buckeye observes eleven holidays per year: New Years Day, Martin Luther King Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Veteran's Day, Thanksgiving and the day after Thanksgiving, and Christmas Day.

Retirement
This position participates in the Arizona State Retirement System (ASRS). Contribution is mandatory, and the current contribution rate is 12%, per fiscal year.

Primary Duties and Responsibilities

GENERAL PURPOSE: Under general supervision, the Social Media Coordinator is responsible for creating, managing, and enhancing the organization's online presence across various social media platforms. The role involves content creation, audience engagement, and strategic planning to promote the organization’s brand and objectives.

PRIMARY DUTIES AND RESPONSIBILITIES:

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

• Prepares engaging, timely, and relevant content for various social media platforms, including but not limited to text posts, images, videos, and stories.
• Schedules posts and updates to ensure consistent and timely content delivery across all social media channels.
• Reports on social media performance metrics, analyzing engagement, reach, and effectiveness of campaigns to drive improvements.
• Provides insights and recommendations based on social media trends, audience feedback, and competitive analysis.
• Works in collaboration with the city’s communication team on social media accounts, including responding to comments, messages, and inquiries in a timely manner.
• Evaluates the success of social media initiatives and campaigns, adjusting strategies as needed to meet organizational goals.
• Maintains up-to-date knowledge of industry trends, tools, and best practices to ensure the organization’s social media presence remains innovative and effective.
• Responds to social media crises and manages negative feedback or controversy with creativity, professionalism and tact.
• Manages relationships with social media influencers, brand ambassadors, and partners to enhance collaborative efforts and expand reach.
• Performs other duties as assigned, including attending relevant events or workshops to stay current with industry developments.

Minimum Qualifications & Position Requirements

MINIMUM QUALIFICATIONS:

Education and Experience:

Bachelor’s degree in marketing, Communications, Media Studies, or a related field from an accredited educational institution and five (5) years’ experience; OR equivalent combination of education and experience.

Preferred: Experience in social media marketing, content creation, or digital brand management.

Necessary Knowledge, Skills and Abilities:

Knowledge of:

• Social media platforms and their respective best practices, including Facebook, Instagram, X, LinkedIn, YouTube, and emerging platforms.

Skill in:

• Computer software programs including Microsoft Office and social media management tools.

Ability to:

• Communicate effectively both verbally and in writing.
• Establish and maintain positive, effective working relationships with those contacted in the performance of work.

Additional Requirements:

• Creativity and a keen eye for detail.
• Strong organizational and time-management skills.
• Ability to adapt to changing trends and audience preferences.

12-month Goals:

• Become familiar with the current social media platform offerings within the Community Services department.
• Develop and implement meetings with each division to create content calendars.
• Create performance tracker for analytics reporting.

This role requires a dynamic individual who is passionate about social media, possesses strong communication skills, and has a proactive approach to managing online brand presence.

Additional Information

Special Requirements: Valid Arizona driver’s license. Required to work evenings, weekends and/or holidays.

Physical Demands / Work Environment: Indoor and outdoor environmental conditions.

Reports To: Department Designee

Supervision Exercised: None

FLSA Status: Exempt

Employee Benefits & Wellness

The City offers a comprehensive benefits package to full-time classified and management employees. Part-time classified employees may be eligible for select benefits where defined.

For complete Benefit Plan & Wellness Information, please visit the City website at:
Benefits & Wellness

City benefit plans are subject to change at any time.

Closing Date/Time: 7/22/2025 11:59 PM Mountain

Salary:

$68,723.20 - $103,105.60 Annually