Associate Vice President of Strategic Communication & Brand Management

Job Description:

Associate Vice President of Strategic Communication & Brand Management

Description

At CSUN we aspire to continually grow as an inclusive, cooperative community!

CSUN strives to be a destination workplace, where everyone understands that they belong to a community that is vital in advancing student success and providing exemplary service to all stakeholders. We foster an environment of success, both for our students and our employees. We have a relentless passion for celebrating diversity, equity, and inclusion as well as being an employer of choice. You will also have the opportunity to realize your own personal goals and be recognized for the work you do and enjoy the unique value the CSUN community can offer. As a leader you will have the opportunity to thrive in a community in which our leaders share common traits as identified in our Leadership Principles https://www.csun.edu/leadership-principles . If this sounds like you, you've come to the right place.

Responsibilities

Under general supervision the Associate Vice President strategically manages university-wide communications, marketing, and branding efforts, ensuring consistency and effectiveness. Oversees crisis communication, media relations, and promotional campaigns, utilizing research-driven strategies to elevate CSUN’s reputation and visibility across multiple platforms and stakeholder groups.

• Initiates, develops, and maintains strategies to promote the image and brand of the University, and acts as the University’s spokesperson when appropriate.
• Provides leadership on crisis communication, develops crisis management and response strategies for the media and others.
• Supervises a team of over 20 full-time and over 10 part-time employees.
• Conducts regular assessment of communication strategies, messaging, and tools.
• As a leader, demonstrates a commitment to student success that is mission aligned with the university’s vision, values and priorities. Establishes an ethical and collegial work environment, promoting a collaborative, accountable and inclusive team. Encourages a courageous and resilient solution-oriented environment by participating in new opportunities to further the mission of the university. Participates in developing initiatives that further support the campus mission with a service-oriented and catalytic mind set. Strengthens employees by being communicative and a talent builder that develops team attributes, furthering departmental goals.

• Performs other duties as assigned.

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Qualifications

• Equivalent to graduation from an accredited institution with a Master's degree in a job related field.
• Equivalent to six years of progressively responsible professional/administrative experience required; with three of the six years in a managerial role, preferably in strategic communication.
• Demonstrated experience in the evolving arena of social media, online marketing, and digital communication; as well as the oversight of a large institutional website and all the assets included therein, is a plus.

Knowledge, Skills, Abilities & Leadership

• Ability and specialized skills to: direct a complex strategic communication program including crisis communication, public relations and the development of strategic marketing plans for promoting the image of the University.
• Ability and specialized skills to secure cooperation from representatives of the communications media; communicate clearly ideas and recommendations both orally and in writing; is adaptable in voice and style, able to communicate effectively and expeditiously in writing for a variety of purposes.
• Ability to effectively maintain cooperative working relationships with division colleagues, students, staff, faculty, public agencies, private agencies, the community, and the media.

• Lead diverse teams to support the operational mission and vision of employers by fostering an ethical, inclusive and collegial work environment.

• Demonstrated ability to support ongoing improvement through courageous, resilient, and catalytic leadership.
• Lead varying initiatives through a collaborative, service-oriented and communicative approach.
• Demonstrated commitment to employee development, recognition, and accountability to further operational goals.

Pay, Benefits, & Work Schedule

• Salary is commensurate with knowledge, skills, and experience. The University offers excellent fringe benefits.
• The anticipated HIRING RANGE: $190,000 - $200,000 per year, dependent upon qualifications and experience.
• The position is currently hybrid (2 days in office, 3 days remote); however, this is subject to change based on student and/or operational needs. Occasional nights and weekends are required.

General Information

• This position is a sensitive position as designated by the CSU.
• A background check (including a criminal records check) must be completed satisfactorily. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
• The person holding this position may be considered a 'limited reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
• In accordance with the California State University (CSU) Out-of-State Employment Policy, the CSU is a state entity whose business operations reside within the State of California and prohibits hiring employees to perform CSU-related work outside of California.
• Candidates should apply by completing the CSUN on-line application. To submit an application and for more detailed information on the application and hiring process, please visit this link: www.csun.edu/careers
• Applications received through July 25, 2025, will be considered in the initial review and review of applications will continue until position is filled.
• The CSU recommends that faculty, staff, and students who are accessing campus facilities at any university location be immunized against SARS-CoV-2, the virus that causes COVID-19, and that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus.

Equal Employment Opportunity

CSUN is an Equal Opportunity Employer and prohibits discrimination on the basis of Age, Disability (physical or mental), Gender, Gender Identity (including Nonbinary or Transgender), Gender Expression, Genetic Information, Marital Status, Medical Condition, Nationality, Pregnancy or related conditions, Race or Ethnicity (including color, caste, or ancestry), Religion or Religious Creed, Sex (including Sex Stereotyping or Sex Characteristics), Sexual Orientation, and Veteran or Military Status. Our nondiscrimination policy is set forth in the Interim CSU Nondiscrimination Policy. Reasonable accommodations will be provided for applicants with disabilities who self-disclose by contacting Recruitment Services at 818-677-2101.

Advertised: Jul 08 2025 Pacific Daylight Time
Applications close: